Since its launch in late December 2009, the Band Of Outsiders website has garnered dozens of awards and accolades from the design, fashion and tech communities. Dubbed the world's first seamless drag-n-drop eCommerce store, the site continues to be a favorite among critics and fashionistas alike...
Citysearch is now a flagship publisher on the CityGrid® network and has subsequently changed its name to CityGrid Media. The new media company, a property of Barry Diller's IAC, boasts over 15 million business profile listings, 3 million user-generated & editorial reviews, and 1 million local advertisers.
After building the entire brand from the ground up, getting press on the cover of the NY Times, producing a robust social networking website, and driving thousands of users to the site, we were asked by likeZEBRA to produce an integrated digital campaign that would drive millions
to their site.
With sales skyrocketing to $224 million in 1989, LA Gear was the third largest shoe brand alongside Nike and Reebok. Overtime, LA Gear slowly slipped into the memory of fashion runways and playgrounds nationwide. Now more than a decade later, they're back with a new line of fresh styles and retro classics! LA Gear partnered with La Visual to help rebrand the original 1984 logo and...
ValueClick Media is the world's largest independently owned advertising network. The premier audience targeting network for advertisers, ValueClick Media focuses on performance and publishers who wish to earn the most for their available inventory. Recently they've been working on a new suite of proprietary products and bundling them with their world class account management services. This has layed the ground work for their newest product launch, BluePin.
With over 25,000 sites and 271 million spent on new technologies, ValueClick Media remains at the top of the list for independent digital ad networks. More than a newtwork, ValueClick approached La Visual to flex their experience in the industry once again to create a new technology platform.
La Visual's job was to name, brand and deploy the new platform. Our vision was to transfer a level of the brand equity and aesthetic from the current ValueClick Media brand signature to a refreshing and relevent name and brand mark. The grandfathered logo was a grid of pinpoints that indicated user targeted advertising. We extracted the overarching essence of the ValueClick mark of pinpointing an audience and came up with BluePin - a single point targeted towards a specific user's behavior.
Additionally, BluePin evolved from elements of ValueClick's proven base of proprietary technology paired with new offerings in mobile, account service and audience engagement. That said, the major challenge was shedding light on the new areas without losing the value of the tried-and-true methodology ValueClick is known and trusted for.
BluePin is ValueClick Media’s fresh, visually engaging, proprietary branded technology that exudes accuracy, exploration, and a sense of place and personal engagement.
BluePin Technology embraces the widest and deepest market reach of any digital or audience network in the world, encompassing over 80% of online and mobile consumers. In 2010 alone, ValueClick spent over $40 million dollars on continued technology enhancements to make sure the new engine blew away the competition. BluePin is the result of that investment and it consistently delivers not just the proprietary strategic insight that makes brands smarter, but the targeted metrics that mean everything for business success. By focusing BluePin's efforts on precision targeting and delivery to audiences locally and around the globe, the platform is achieving consistent results algorithmically and automatically - on both a macro and micro scale.
"La Visual's strategic approach and strong process for launching our newest platform, BluPin was the best I've seen. I've worked with a number of agencies and this team really has it together. The strong discovery phase alongside naming evaluations and brand mark scoring was a huge part in delivering a solution that aligned with our goals and corporate strategy. Keep your eye on these guys, they're at the top of my list for our next product launch."
Jonas Salk claimed that it wasn't until he left his basement lab to clear his head in a monastery in Assisi that he came up with a solution to cure polio. At La Visual we believe that architecture plays an integral role in the ideation process...
This vignette focuses on transitioning from space design to the buildout. Just a quick peek at the studio being developed.
